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My Story


Who Am I

Hi I'm Alex Standley, founder of Luxe Leopard Lifestyle.  I am a wife and mum to a gorgeous 4 year old and have 18 years experience in the Fashion Industry. Starting with my 1st class honours degree in Fashion Management from London College Of Fashion, followed by a career as a Fashion Buyer for the likes of M&S and Amazon. 

I think my husband thought I was crazy setting up a business whilst sleep deprived and trying to get my head around being a new mum, but I felt this was my purpose. So I took the leap to further strengthen my many years of experience in the fashion industry, and trained with a leading Personal Styling business, to fill my knowledge gaps.

Who Do I Help?

I help busy professional women and female entrepreneurs, who feel they’re stuck in a style rut, to reignite their confidence through their style. I help you to adopt a more sustainable and individualised approach to fashion. So that you can look and feel good about your style choices, as opposed to 'just like everyone else'.

Whilst on Maternity Leave, I felt I'd lost who I was and wanted to reconnect with myself and my values. I got off the fast fashion train and got my identity back through creating my style personality. By identifying how I wanted to show up to the world, what suited my new body shape, which colours transformed and lifted my appearance and what patterns, styles and shapes fitted my signature style. I then started teaching women how they can do the same.


I watched their transformations from stuck in a style rut, lacking confidence and continuously buying into the same things, to being clear on their unique style personality. Shining with confidence, knowing what colours and styles work for them and owning their style unapologetically. Whilst feeling good about incorporating more sustainable and conscious habits into their lifestyle. 

I have since made a commitment to dedicate the rest of my professional life to helping other women to feel empowered and use the power of style to be a reflection of your individuality. I’ve worked with many private clients and spoken in front of countless groups and in collaboration with charities, spreading the message on sustainable style confidence. Ultimately, style confidence is about embracing your own unique journey, staying true to yourself and using style as a means of self-expression.

How Can You Work With Me?

I have created the Luxe Style Formula™, a series of 5 sessions where you’ll uncover your unique style personality and colour palette, and learn to own your style unapologetically. We'll create your capsule wardrobe of dreams. Whilst educating you on how to be a more conscious consumer, the ‘right’ places to shop and how to style the key pieces in your wardrobe to make getting dressed in the morning an enjoyable and seamless experience. After all, style should be fun!

My Brand

Luxe Leopard Lifestyle originated from my love of a beautiful aesthetic, the statement print I am known for, and my role as the 'go to' person amongst friends, family and colleagues not only for Fashion and style advice but all manner of lifestyle choices. Such as, what's the hottest new restaurant, best hotel, top nail salon etc.

I'm really passionate about helping people feel good about themselves whilst sharing my years of industry experience, encyclopaedic knowledge of the high street and top styling tips.

About Me: About Me
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