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AW20 Trends


27 August 2020


It’s that time of year again when we’re transitioning into a new season, and there’s new trends appearing in the shops. With this brings a new colour palette for the season and a new focus on design details and trend focus in the collections in store. I personally love Autumn/Winter, it’s always been my favourite season both as a consumer and also as a buyer when developing collections.

Many high street stores work 6 months ahead to bring you the collections that are coming into store now, with some being more reactive. They will have seen the catwalk shows back in February and used those as inspiration for designing their AW20 collections.

The biggest lesson I’ve learnt from working and studying in the fashion industry for the past 15 years is how cyclical trends are, and that everything comes back around! So although I’m highlighting new trends for 2020 here, you will most likely have pieces in your wardrobe that already fit the bill. If not, you don’t always have to buy brand new, as a savvy shopper with a shopping list of what’s missing from your wardrobe, often the best places to start looking to grab a bargain are ebay, Depop and preloved or vintage sites such as Edit Second Hand and Edit Vintage Clothing, two of my favourites.

So on to my top 5 trends for AW20: 1. 70’s I feel like this trend just keeps on living or being reincarnated every season! There’s always a 70’s influence on the catwalks it seems, this season it can be seen through the trouser silhouette, suiting and colour palette. 2. Dress Up Almost as a reaction to having to stay in, it seems designers have treated us with lots of opulence and beautiful features such as fringing, embellished knitwear and amazing party dresses. Why not up your zoom wardrobe with some of these details to really stand out on a call and uplevel your workwear if you can’t go out and party this season! 3. Re-engineered There are lots of inventive ideas this season as brands start to think about how to be more sustainable, using deadstock fabric or sourcing more sustainable fabrics, has been a big focus. You can find some exciting collaborations as part of this, such as Levis x Ganni. This has led to some interesting reengineered looks, such as patchwork denim. 4. Loungewear With all of us spending a lot more time at home, it’s no surprise that a lot of designers and retailers have focused on the comfort factor and made lounging at home as luxe as possible! There are so many gorgeous pieces which don’t just have to stay at home, you can mix and match your loungewear to wear out too. 5. Colour Pop Again, I think in response to the pandemic, there was a lot of bold colour on the catwalks. This is always so exciting to see in an AW season. This year it’s all about red, which is a favourite colour of mine. There truly is a shade that suits every single person, and its such a powerful colour which makes you feel good. There were also strong pops of pink and yellow coming through.

Top 4 Prints AW20

  1. Animal Print (never dies! But reworked this season with Tiger and Zebra Print)

  2. Checks

  3. Florals

  4. Preppy Stripes

My Top 4 Prints in Images (images Vogue Runway) My Key Items for AW20 are:

  1. 70s Blazer

  2. Brown Coat

  3. Puff Sleeve/Dramatic sleeve (dress or top)

  4. Full Volume Mini Dress

  5. Knitted Vest

  6. The Cardigan

  7. Pleated Skirt

  8. Leather Coat

  9. 70s Flares

  10. The Suit (even better in a bold colour pop)

Key Items for AW20 (images Vogue Runway)

Colour Palette In terms of colour palette, the direction for AW20 seems to be very much inspired by the 70s trend. With brown tones mixed in with bright pops of colour. Red was the key colour on the catwalks. See some inspiration on this below. This is a great way to liven up your neutrals in your wardrobe and start to mix and match pieces you wouldn’t normally put together from your existing wardrobe. Gold also featured heavily in occasion wear and all black as a head to toe look.

AW20 Colour Palette (images Vogue Runway)

That’s a brief whistle stop tour of the trends for AW20, but if you’d like some more help and advice on what trends can work for your style personality, what colours suit you, or how to create these looks from your existing wardrobe, please get in touch here or via my social media channels. I’d love to hear from you!

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