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Style Icons:
The Membership 

Are you exhausted from constantly second guessing yourself with your outfit choices? How would it feel to have the support to keep the momentum going with your style…So that you can have confidence in yourself, and feel like you can take on the world - in any outfit you choose?


Being part of this Style Sisterhood, you’ll finally find your tribe, who will be your cheerleaders, who are there whenever you have a wobble. Plus access to a Personal Stylist with 19 years experience in the Fashion Industry. Who’s also been there, done it all, and reinvented herself!


Never feel short of outfit inspiration, you’ll have so many new ways of styling what you’ve already got. Within this private community you’ll ditch the overwhelm on those days you stare at your wardrobe, because you’ll have advice at your fingertips to nail any occasion.


Previously you wasted so much time and energy worrying about what other people would think of your outfits; that you’ve lost sight of what YOU love and what works for YOU.


You’ll no longer worry about what others think because you’ll know you’ve nailed your looks and you’ll lose that fear of judgement. You’ll finally realise you can feel COMFORTABLE and CONFIDENT exactly as you are. That size label is just a number.

You'll also get access to the Empowered style program, which will take you on an incredible journey transforming your style and body confidence. Ready to show up boldly, authentically & with purpose all whilst curating a wardrobe that expresses who you are both personally & professionally?


(who knew cleverly selected pieces could get you exactly what you want in life…cue Carrie Bradshaw) 

Who's Supporting You In This Community?

Other than your tribe of women on the same journey, cheerleading you on…I’m Alex & I am here to help you transform your style. I have over 19 years of style expertise, including 15 years as a Fashion Buyer for the likes of Amazon and Marks & Spencer.


I know exactly what it feels like to reinvent yourself…I did exactly that after becoming a Mum to my gorgeous daughter, when I felt like I’d lost my identity, my body shape had changed and I had to start again with my wardrobe, (in a more sustainable way). I have meticulously put this community & membership together to not only transform how you see yourself personally, but also be supported by a group of like minded women on the same journey as you. 

I have built an online community before, and I only attract women with a similar set of values and kindess as my own, so everyone can feel comfortable being themselves and talking openly about their own struggles. It's so amazing to see women supporting and empowering each other to be the best version of themselves.

What's Included in the Membership?

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  • Monthly Q&A with Alex to support you and share styling expertise for example: online shopping tips, advice for an hourglass shape, outfit ideas for wide leg trousers, help with your style personality 

  • Access to a Private Members Group where you can feel part of a community of women supporting women and share your style

  • A safe space to share openly about your style challenges and get expert help and advice to elevate your style to the next level

  • Style Challenges to help you reinvent your existing wardrobe with brand new outfits without spending a penny! (topics voted for by YOU)

  • Seasonal Online Trend Events (Spring/Summer & Autumn/Winter) so you can feel relevant, (whilst also attuned to your own personality)

  • Guest Speakers on topics such as confidence, mindset, sustainability, nutrition, preloved sellers etc!

  • Access to Empowered Style Program worth £555 (details below)

What Outcomes Can You Expect From
The Style Icons Membership?

  1. Imagine feeling so unstoppably confident you are ready for your next professional / personal goal.

  2. You will not only embrace but love your body shape & size (because you know exactly how to dress it) will more than likely ditch those scales for good.

  3. You will learn what colours work together and begin to understand your own colours so that inner & outer glow radiates so intensely people are asking what you’ve had done.

  4. You will create a capsule wardrobe that feels like your own VIP boutique in your bedroom. 

  5. You will have your own outfit formula so you are never struggling to get ready for anything again, no wasting time staring aimlessly at the wardrobe!

  6. You will drop that fear of judgement, once & for all, because you have nailed your style & everyone knows it. 

  7. You will develop a tool kit to buy consciously so you are not only radiating style, you’re positively impacting the planet. 

  8. You will save time on worrying about what to wear, so that you can redirect that energy back into FUN & doing the things you love. 

  9. Feel confident to show up authentically as YOURSELF, feeling comfortable with being VISIBLE

  10. Feel empowered to harness the POWER OF STYLE to communicate your personal brand, and make a positive and lasting first impression

What's The Investment?

£29 a month / 6 months (you can renew or cancel after this period, this is so you have time to fully become a Style Icon, and complete the Empowered Style Program)

Equivalent of £1 a day! 

£299 for 12 months, if paid upfront in total, giving you nearly 2 months free!

For the first 15 founding members only.

Price will then increase to £39 / month. Or £399 a year.

Plus you get access to Empowered Style Program (which is worth £555!)

You Also Get Access to
The Empowered Style Program...

  • Week 1 Connect Learn to let go of fears around body image, size, & looks and be free to be yourself. Step outside of your comfort zone. Breaking Down Barriers of Societal Conditioning to enable you to identify patterns and behaviours influenced by this. 

  • Week 2 Unleash Your Creativity - COLOURS - Learn the psychology behind colours and which suit your personality and brand best. Begin to understand which colours suit your skin tone, eye and hair colour best. Use these to build your style personality from.

  • Week 3 Unleash Your Creativity Embrace your creative spirit to design the version of yourself you aspire to be. Style Personality - identify the unique ingredients which make up your style formula. Unleash your unique style and show up with authority, making a lasting impression.

  • Week 4 Cultivate - Learn What Works Uniquely For You. Body Image & Shape - what is yours and how to dress to fit and flatter your shape & size, to embrace yourself where you’re at now. 

  • Week 5 Cultivate & Curate, Wardrobe Edit - a wardrobe that reflects your vision, creates the right first impression and conveys your personal brand. Wardrobe Edit - detox your wardrobe to save time and money and boost your confidence


  • Week 6 Capsule Wardrobe - learn the key items to pull your wardrobe together, ditch the overwhelm. Each piece is carefully selected to inspire and elevate your style. Styling tips and tricks to create less from more and inspire creativity.

  • Week 7 Sustainable Style, making conscious choices that positively impact your confidence and the world around you. Sustainable Shopping - focus on fabrics and policies and key tools to avoid greenwashing. Preloved Shopping - how and where to shop plus top tips to save you money.

  • Week 8 Embrace Courage - Rounding up what you've learnt over the last 7 weeks, we ask some in depth questions so that you can finish the program feeling empowered and understanding what you still need to work on to elevate your style to the next level!

The Empowered Style program embodies the essence of the 5 C’s, empowering you to show up confidently, authentically, and with purpose, while curating a wardrobe that speaks to your unique personality and aspirations. 

Are you ready to embrace your inner power and make a conscious positive impact through your style? Join the Elevate Your Style Membership and elevate your presence as a leader and trailblazer in your industry!

Testimonials from the

Empowered Style Program

Personal Stylist St Albans 5* Review
Personal Stylist St Albans 5* Review
Personal Stylist St Albans 5* Testimonial
Personal Stylist St Albans 5* Testimonial
Frequently Asked Questions...
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